CharlesGaushell

I WENT FROM DESIGNING BUILDINGS TO DESIGNING BRANDS.

Husband, father of 3, designer, illustrator, brand strategist, Christian, cancer survivor. Originally I was an architect, designer, and illustrator, but somewhere along the line I fell in love with helping companies tell a better story and stand out from their competition. I’ve been in the branding and design biz for over 27 years, which makes me seasoned, not old.

I’m the lead Principal and Founder of Paradigm Marketing & Creative. At Paradigm I spend most of my time on creative direction, branding strategies, along with a bit of photography, 3D illustration, and environmental design. I love helping clients tell their stories and developing those relationships to create strong partnerships. I think I've worked on every project type possible - restaurants, health care, non-profit, beer, boxing, artisan soap, and even a haunted house - all at the same time! Basically I’m our most mysterious (and divergent) employee.

If I’m not jumping on a conference call or running back and forth from client meetings you would maybe find me sitting on Rosemary Beach with my family and watching the Louisiana Tech or LSU games on my Android (sorry Apple). I also enjoy copious amounts of pizza- hold the gluten though.

AT PARADIGM:

We are a full-service branding, marketing, creative, and advertising agency with a personalized, boutique feel. Our passion is to provide clients with integrated marketing strategies infused with creative solutions. This translates into everything we do, including branding, messaging, design, advertising, and digital media. Everyone at Paradigm firmly believes that creativity and strategy go hand in hand in order to deliver results and provide clients with customized solutions to meet their needs.

Clients include Buff City Soap, Pyros Pizza, Semmes Murphey, Bella Vita, TraVure, Allure Bridal, Flat Hat American Ale, The Citizen, and a variety of startups to century old businesses.

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