I WENT FROM DESIGNING BUILDINGS TO DESIGNING BRANDS.

I went from designing buildings to designing brands. Husband, father, designer, illustrator, brand strategist, cancer survivor. Originally I was an architect, but somewhere along the line I fell in love with helping companies tell a better story and stand out from their competition. I’ve been in the branding and design business for over 33 years.

At Paradigm Marketing & Creative, I spend most of my time leading brand strategy, guiding creative direction, and building lasting partnerships with clients. Over the years, I’ve worked on just about everything — real estate developments, financial institutions, nonprofits, consumer goods, healthcare, restaurants, even a haunted house — and I still get energized helping each client uncover what makes them different.

My background in architecture and illustration still shapes how I think: blending structure and creativity, strategy and design, to create brands that not only look good but work hard.

Outside of Paradigm, I serve as an elder at Mission Church in Memphis, mentor young leaders, and support local nonprofits. And when I’m not working, you’ll probably find me traveling with my family, backpacking in the mountains, or watching Dodgers Baseball or any Louisiana Tech or LSU games — with a slice of gluten-free pizza in hand.

ORGANIZATIONS

Mission Church

Elder / Volunteer / Small Group Leader

Serve as chairman of Elder Board. Lead 2 small groups, often lead in Marriage Prep class, serve on Steering Team, disciple 4 other men, and volunteer for various needs in the church and community. Also served on the Leadership Advisory Team to establish a new governance and find the senior pastor in 2018.

American Advertising Federation

Member (Memphis Chapter) 2006- Present

Addy Judge 2008 (Destin, FL)

Academy of Interactive & Visual Arts

Member · 2004 - Present

Davy Awards

Judge · 2004 - Present

Silver Telly Council

Judge · 2004 - Present

W3 Awards

Judge · 2004 - Present

Memphis Thunder Aquatic Swim

Volunteer - official time/score · 2010 - 2018

Christian Psychological Center

Board of Directors · 2009 - 2014

Leadership Memphis - Executive Class 2014

2013 - 2014

Uganda Bible Institute

International Board of Trustees · 2001 - 2012

Urban Land Institute

Member · 2008 - 2010

American Institute of Architects

Member · 1992 - 2002

Illustration Work Showcased In:

The Architecture of North Louisiana - River Parishes
The Architecure of North Louisiana - Hill Parishes
The Best of 3D Graphics
Numerous national/local magazines and newspapers

Project Architect - Notable Projects:

Cannon Center for the Performing Arts
Memphis Botanic Gardens - Visitors Center / Hardin Hall (Memphis and TN AIA Awards)
Lichterman Nature Center - Vistors Center (TN AIA Award)
Burch Porter & Johnson Law Offices - Addition to the Old TN Club Building (Brick Masonry Inst. Award)
Comprehensive Plan for Somerville, TN (TN State Planning Assoc. Award)
Ronald McDonald House - Memphis

Numerous Awards:

Addys
Tellys
Davys
AIA

AT PARADIGM:

We are a full-service branding, marketing, creative, and advertising agency with a personalized, boutique feel. Our passion is to provide clients with integrated marketing strategies infused with creative solutions. This translates into everything we do, including branding, messaging, design, advertising, and digital media. Everyone at Paradigm firmly believes that creativity and strategy go hand in hand in order to deliver results and provide clients with customized solutions to meet their needs.

Clients have included Buff City Soap, Pyros Pizza, Hookpoint Brewing, Bella Vita, TraVure, Allure Bridal, Brother International, Reinhart Law, The Watertower District (Boyle), The Citizen, and a variety of startups to century old businesses.

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